Ego Is The Enemy Pdf Book

 Ego Is The Enemy Pdf Book - Ryan Holiday

Ego Is The Enemy Book Pdf Intro :

This is not a book about me. But since this is a book about ego, I’m going to address a question that I’d be a hypocrite not to have thought about. Who the hell am I to write it? My story is not particularly important for the lessons that follow, but I want to tell it briefly here at the beginning in order to provide some context. For I have experienced ego at each of its stages in my short life: Aspiration. Success. Failure. And back again and back again. When I was nineteen years old, sensing some astounding and life-changing opportunities, 

I dropped out of college. Mentors vied for my attention, groomed me as their protégé. Seen as going places, I was the kid. Success came quickly. After I became the youngest executive at a Beverly Hills talent management agency, I helped sign and work with a number of huge rock bands. I advised on books that went on to sell millions of copies and invent their own literary genres. Around the time I turned twenty-one, I came on as a strategist for American Apparel, then one of the hottest fashion brands in the world. Soon, I was the director of marketing. By twenty-five, I had published my first book—which was an immediate and controversial best seller—with my face prominently on the cover. A studio optioned the rights to create a television show about my life. 

In the next few years, I accumulated many of the trappings of success—influence, a platform, press, resources, money, even a little notoriety. Later, I built a successful company on the back of those assets, where I worked with well-known, wellpaying clients and did the kind of work that got me invited to speak at conferences and fancy events. With success comes the temptation to tell oneself a story, to round off the edges, to cut out your lucky breaks and add a certain mythology to it all. You know, that arcing narrative of Herculean struggle for greatness against all odds: sleeping on the floor, being disowned by my parents, suffering for my ambition...............................

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