THE MAGIC OF THINKING BIG PDF 

DAVID SCHWARTZ

The Magic Of Thinking Big Book Pdf Summary :

Why this big book? Why a full-scale discussion of The Magic of Thinking Big? Thousands of books will be published this year. Why one more? Permit me to give you just a little background. Several years ago I witnessed an exceptionally impressive sales meeting. The vice president in charge of marketing for this company was tremendously excited. 

He wanted to drive home a point. He had with him on the platform the leading representative in the organization, a very ordinary-looking fellow, who earned in the year just ended just a little under $60,000. The earnings of other representatives averaged $12,000. The executive challenged the group. Here is what he said: “I want you to take a good look at Harry. Look at him! Now, what’s Harry got that the rest of you haven’t? Harry earned five times the average, but is Harry five times smarter? No, not according to our personnel tests. 

I checked. They show he’s about average in that department. “And did Harry work five times harder than you fellows? No-not according to the reports. In fact, he took more time off than most of you. “Did Harry have a better territory? Again I’ve got to say no. The accounts averaged about the same. Did Harry have more education? Better health? Again, no. Harry is about as average as an average guy could be except for one thing. “The difference between Harry and the rest of you,” said the vice president, “the difference is that Harry thought five times bigger.” Then the executive proceeded to show that success is determined not so much by the size of one’s brain as it is by the size of one’s thinking. This was an intriguing thought. 

And it stayed with me. The more I observed, the more people I talked with, the deeper I dug into what’s really behind success, the clearer was the answer. Case history after case history proved that the size of bank accounts, the size of happiness accounts, and the size of one’s general satisfaction account is dependent on the size of one’s thinking. There is magic in thinking big. “If ‘Thinking Big’ accomplishes so much, why doesn’t everyone think that way?” I’ve been asked that question many times...........................................................................

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