Words That Change Minds Bok Pdf

 Words That Change Minds Book 

Shelle Rose Charvet

Words That Change Minds Pdf Book Intro :

A mutual fund company was generating leads for high-value new customers from their investment advice television program, but they were not happy with their closing rate. Their high-value prospective clients (people who had $2 million or more to invest) would watch the TV program where the CEO handled phone-in inquiries about investing, and after several months of watching, would phone to find out about investing with the company. However, as the company had no formal sales process, the issue was that customers somehow got lost along the way and sales opportunities were missed. They hired me to help them.

 I conducted LAB Profile® market research and interviewed prospective clients who phoned the company and said "yes" to investing and prospects who also phoned but didn't end up saying "yes". From these interviews, I uncovered the key LAB Profile® Motivation and Working Patterns for each group. Using that information, I then designed a sales process and proposed a series of keywords to use on their website and in the television program that they are still using today, 15 years later. And the results? Their closing rate increased by 50%. 

Because of this, the CEO decided to come and train with me because he wanted to understand what was the difference that actually ... made the difference. He registered for the 10-day LAB Profile® Consultant/Trainer Certification program with me but wouldn't commit to completing the entire program (even though he had paid for the whole thing). At the end of each day, we wondered whether he was coming back the next day. In the end, he stayed the full 10 days because he really wanted to learn............................................................................................

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